Mercy Masika First Kenyan Named Goodwill Ambassador By UNHCR

Gospel singer Mercy Masika has been appointed Goodwill Ambassador by the United Nations High Commissioner for Refugees (UNHCR).

UNHCR first made the announcement on their blog and social media saying they picked her after the impressive LuQuLuQu agenda push in the country. The appointment makes her the first ever Kenyan to hold the position.

“Through my involvement with the LuQuLuQu campaign, I have had the opportunity to meet with people who have been forced to flee and who, despite having lost everything, show unwavering resilience to overcome their circumstances to rebuild their lives,” said Masika.

“Refugees are just like you and me – they could, in fact, be any of us. I believe as an African community we have a responsibility to invoke the spirit of Ubuntu – that we carry each other’s burdens by showing our warm heartedness in the face of a refugee’s struggle,” she further added.

UN launched LuQuLuQu campaign in 2017 to promote the principles and values of sharing responsibility for one another and resources.
The term “LuQuLuQu” is an African word which translates to the spirit of sharing resources and caring for one another.

Masika has been pushing the agenda through supporting public engagement and fundraising other campaigns such as the launch of the LuQuLuQu campaign in Kenya, the Step for Safety public charity walks held across Africa, and performing at the first ever TEDx event held in a refugee camp – TEDxKakumaCamp.

“When I visited Kakuma refugee camp, I had the opportunity to spend time with the refugee families living there. I am inspired by the strength of the refugee women, many of whom have undergone traumatic ordeals. One woman shared with me her personal story of escaping violence in her village to find safety in Kenya. It is listening to these experiences that motivates me to advocate for their wellbeing,” Masika said.

The Ambassadorial job is the singer’s second major one after he was picked for another by one Procter & Gamble (P&G) washing powder, Ariel, last year.


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